How short video introduced a secondary school to a new audience and produced over 600,000 views without ads
Gymnázium Felix is a modern school that opened in 2020 and needed to be known by pupils in their last two years of primary school. We made a series of honest, fast-moving videos for TikTok and Instagram that collected more than 600,000 views organically — without a single euro spent on ads.
- Client
- Gymnázium Felix
- Service
- Short-form video, strategy and profile management
- Project date
- 2025
The strategic goal
Get the school known by ninth-graders and their parents at exactly the point they are choosing where to go next — organically, with no budget for ads.
What we were up against
A category that communicates badly: Most schools talk in one direction and without any feeling — static posts and information leaflets. Holding a teenager in that environment means speaking completely differently.
No media budget: All of the reach had to be earned organically, on the strength of the content alone.
What we did
We built the school's social presence from nothing — from the strategy through to answering comments every day.
- 1.
Strategy from scratch: a full content plan for TikTok and Instagram, topics and frequency included.
- 2.
Video production: concepts, filming, editing and subtitles.
- 3.
Content that shows the school from the inside: interviews, street questions, day-in-the-life and moments from actual lessons.
- 4.
Community management and reporting: replies in the comments and a monthly read on performance.
Results
All of the following was organic, with no advertising behind it:
- views on TikTok in two months
- 343,000
- views on Instagram
- 257,633
- of reach beyond followers
- 91%
- likes
- 15,000+
- shares
- 1,782
- new followers on TikTok
- 3,200+
- clicks on the profile link
- +1,619%
- equivalent media value
- €3,300
Profile visits: Instagram recorded 9,586 profile visits, up 813%.
The videos collected 540 comments, and the open days filled up.
What Gymnázium Felix says about working with us
"Working with the Solureach team gave us more than we expected at the outset. They stick to the topics and the deadlines we agree, communication is quick and to the point, and they are flexible and creative. You can see real photographic and video craft in the work — the rule of thirds, keeping the horizon level. We are looking forward to working with them again next school year!"
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